Two brands. One growth plan.

01

Where things stand

The Shokarz site since the October fixes, and The Car Company online today.

02

The opportunity

Both stocks matched against what people search for every month.

03

How we'd win it

Shokarz pages, a new Car Company website, and Google and Meta ads for both brands.

04

Three months, from late October

One setup, one budget, and what we need from you.

64%

14 Sep to 1 Oct. 2,745 of 7,679 checks failed.

36%

The five days before the fix. Down more than up.

100%

Since 2 Oct. 3,004 checks in a row, none failed.

27 hrs

The stock import never finished

It started every 12 hours but needed about 27, so runs piled on top of each other and held the database. Last completed run: 10 August.

165,713

Dead listings kept forever

Every sold car stayed as a hidden draft. The database reached 1.6GB, and 88% of it was cars that no longer existed.

10,217

Sold cars still on sale

With no import finishing, cars sold since August were still listed, and 1,862 new ones never appeared.

11.4s

0.6s

Homepage response, before any caching

1,305 a day

0

Slow server requests on a typical day now

597 a day

6

Visitors who gave up while a page loaded

1.6GB

0.3GB

Database size

226,000 a day

16,000

Requests the server made to itself

2.8

0.3

Server load, so the same server now has headroom to grow

21 / 0

Imports run since 2 Oct, and failures

60 sec

Time per import, down from about 27 hours

2,944

New cars live in 10 days

3,704

Sold cars taken down automatically

Within 15 minutes of Autotrader

Your feed lands twice a day, at 06:00 and 13:00. The site checks every hour and is up to date by quarter past. Only cars that changed are touched, so the rest of the site stays fast.

Sold cars no longer break the quote page

Old quote links used to throw an error, about 40 a day. They now say the car has sold and offer similar cars, so the visitor stays.

59

cars in stock

£9,900

median price

582

cars sold, listed on the site

20+

years as finance specialists

Strong foundations

Finance for every credit rating, a warranty on every car, staff named in reviews, and halo stock from a Ferrari 458 to a 1963 Mini Cooper.

Held back online

Two pop-ups before any car, a lockdown banner still live, stock photos with banners baked in, and no tracking or Meta pixel of its own.

Switched on

Stock pages and search

Enquiry forms into ClickDealer's lead inbox

Click to Reserve and the basic online deal builder

VisitorChat live chat

ClickDealer's own cookie banner and Tag Manager

Switched off

ClickDealer's finance module

Soft credit search

Premium deal builder

The part-exchange journey

Meta pixel, and any review platform

What it limits

Tracking runs through ClickDealer's shared Tag Manager, not one we control

Fixed templates, so no model or finance landing pages

No stock feed of our own for dynamic ads

Keep ClickDealer for what it does well behind the scenes.

Move the website to one we build and run, included in this plan.

We can advertise The Car Company from today's site, and we will from day one. But the precision of the tracking and the pages is what turns ad spend into a return, and that needs a site we control.

What we need to know

Today, on ClickDealer

Our concept

Clean studio photos first, not banners.

Cash or monthly price on every car.

Call, WhatsApp and chat one tap away.

Today shokarz.com ranks for none of them.

Google UK shows the site for just 28 searches, about 51 visits a month. Most are people typing Shokarz. Not one mentions finance.

11,167

Cars live today

428

Dealers, mostly Midlands

£13,938

Average price

59%

Priced under £10,000

Top makes

Body type

Audi A1

MINI Hatch

Range Rover

VW Polo

Audi A3

Kia Sportage

VW Golf

Ford Fiesta

Merc A-Class

Ford Focus

BMW 1 Series

Qashqai

Setup · Nov

20 pages

Finance hub, SUVs, 6 makes and the first 12 models. Each gets its own ad group.

22,500 searches

Wave 2 · Late Nov

29 pages

The next 18 models and 10 makes, led by what tracking shows converts.

9,400 searches

Wave 3 · Dec

29 pages

PCP, HP, no deposit, budgets, calculator, body types, electric and 10 dealer towns.

47,600 searches

Wave 4 · Jan

126 pages

Every other model with 20 or more cars, generated automatically from stock.

13,200 searches

Shokarz

The Car Company

Month one, £1,300

Weighted towards The Car Company, as you've asked

Launch

Both brands go live together, so there's no waiting on a test.

Every month

We compare cost per enquiry and funded deals, brand by brand.

Then

Budget moves to whichever brand turns clicks into funded deals.

276 Ford Focus on finance.

Find your Focus

11,000 cars. One quick quote.

Get a quote

01

Both stocks become catalogues

11,167 Shokarz cars and The Car Company's own stock, with photos and prices, refreshed every day.

02

The pixel remembers each car

Which car a visitor viewed, whether they started a quote, and whether they sent it.

03

Ads show that exact car

On Facebook and Instagram, with its price, plus similar cars in stock. Sold cars drop out on their own.

Still deciding? These are still available, with a finance quote in minutes.

2024 Ford Focus ST-Line

£12,790 · 49k miles

Get quote

2024 Ford Fiesta ST-Line

£11,995 · 31k miles

Get quote

2019 Audi A3 S line

£12,105 · 81k miles

Get quote

Still thinking about the Fiesta?

Get a quote

1

Ad click

Which ad, which search

2

Page view

Model or make page

3

Car viewed

Make, model, price

4

Quote started

Deposit and term chosen

5

Enquiry sent

Each form step

6

Call tapped

Every call counted

7

Funded deal

From Zoho, back to Google

Today

Google Analytics records page views and nothing else. No enquiry events, no Google Ads conversion tag and no cookie consent, so no channel can be credited with a lead.

What we set up first

Cookie banner with Consent Mode v2, an event for every step above, Google and Meta conversions, and lead outcomes from Zoho sent back so the ads learn which clicks become funded deals.

Strategy and page plans

The 204-page Shokarz plan and The Car Company's site map, in build order.

Strata, for both brands

Enquiries, spend and cost per enquiry for each brand, live in one place.

Tracking, end to end

Consent, an event for every step of an enquiry, and conversions to Google and Meta, on both sites.

New

Car Company website

Built on the new design, keeping every function of today's site.

20

Shokarz pages live

Finance hub, SUVs, 6 makes and 12 models, each with its own ad group.

2

Brands in Google and Meta

Both accounts built, with dynamic stock ads from both stocks.

Google Ads

13–22

£1,100 a month across both brands. Local Car Company clicks cost less, so this is the cautious case.

Meta

2–6

£200 a month retargeting people who viewed a car on either site.

SEO pages

10–35

Winning 1% to 2% of 92,700 searches gives 900 to 1,850 visits, and 1% to 2% enquire.

By April

25–63

enquiries a month. SEO keeps growing after month six for no extra spend.

One-off setup

Strategy, Strata, tracking, 20 Shokarz pages, the new Car Company website, and Google and Meta for both brands.

Monthly management

Both brands: strategy, Google and Meta ads, every page wave, SEO, and a monthly report and call.

Monthly ad budget

Shared between both brands, paid to Google and Meta directly.

01

Your lead numbers

Monthly enquiries and funded deals for each brand, so we start from a true baseline.

02

What a deal is worth

Average profit or commission per deal for each brand. It decides where the budget goes.

03

The ClickDealer answers

What you use it for, where enquiries land, and the contract terms.

04

Approved finance wording

Your representative example, so ads and pages can mention finance correctly.

05

Accounts

We'll create Google Ads with you, and walk through Meta Business Manager together.

06

Budget sign-off

Fees and the shared ad budget agreed, so tracking can start in October.